Helping
Democrats win

At New Deal Consulting,
we don’t just talk about winning:
We make it happen.

From digital fundraising to strategic messaging, we craft bold, people-powered campaigns that cut through the noise and deliver results. Our team brings the experience, creativity, and work ethic needed to win tough fights. If you’re ready to build a winning campaign, let’s get to work.

MEET OUR FOUNDER

Adam Gunther is a political strategist, fundraiser, and campaign operative who has dedicated his career to helping Democrats win.

As the founder of New Deal Consulting, Adam has helped his clients raise tens of millions of dollars through aggressive, innovative, and authentic digital fundraising programs and developed cutting-edge communications strategies for campaigns up and down the ballot.

  • "Adam was a crucial addition to my successful Mayoral campaign and helped boost our digital fundraising and communications in the last few months of the campaign. His authentic, cutting-edge copy and digital strategy set us apart from the other candidates and was a huge asset to our team."

    Mayor Paul Young, Memphis

  • “Adam has been a trusted partner in helping me sharpen my message and reach the people I serve. In politics, how you communicate is just as important as what you’re fighting for, and Adam understands that better than most. His expertise in media strategy and digital outreach has helped me cut through the noise, connect with my community, and elevate the issues that matter. He’s got a real understanding of the political landscape and knows how to make an impact. Working with Adam has been a game-changer.”

    Senator Willie Preston, Illinois Senate District 16

  • "I've been thoroughly impressed by New Deal's work on my Mayoral campaign. They have helped formulate an aggressive digital communications strategy that will help put our message in front of more voters. Additionally, he's worked hard to capture the authentic voice of the campaign. Adam brings more than just digital fundraising to the table, he truly cares about capturing the authentic voice of the campaign."

    Mayor Randall Woodfin, Birmingham

  • "Adam and his team are exceptional professionals whose expertise and strategic insights made a significant impact for our organization. Adam was incredibly transparent and honest, giving some of the best advice I’ve ever received for several of the organizations I’ve worked with that he has supported."

    Olivia Troye, National Security Expert & Media Commentator

  • "I would highly recommend Adam Gunther as a strategist for any political communication needs. He quickly picked up our organization's voice, provided expert opinion on digital fundraising trends, and was always pleasant to work with."

    Jessica McDuffie-Massey, Director of Philanthropy at Planned Parenthood of Tennessee and North Mississippi

  • "New Deal Consulting has pioneered innovative tactics in digital fundraising and voter contact. We have partnered on – and won – some of Chicago’s toughest races. Their dedication to clients and mastery of new technology is outstanding and any campaign would be fortunate to have on their side going in to an election."

    Sean Tenner, 46th Ward Committeeperson

OUR SERVICES

    • Cutting-edge email and SMS fundraising programs

    • Authentic messaging that connects with donors

    • Proven strategies to maximize grassroots supportere

    • Strategic guidance on growing your donor base

    • List-building tactics to expand reach and engagement

    • Optimized acquisition methods to boost fundraising

    • Op-ed writing and media placement

    • Press release drafting and distribution

    • Rapid response strategy, crisis communications, and media coordination

    • Persuasive, high-impact mail that stands out

    • Full-service program development from concept to execution

    • Targeted messaging to the right voters at the right time

    • High-impact digital and TV ads tailored to your campaign

    • Compelling storytelling that engages voters and donors

    • Targeted ad strategy to maximize reach and effectiveness

    • Comprehensive campaign strategy and guidance

    • Expertise in navigating challenges and seizing opportunities

    • A full-service team ready to help you win

Who we’ve worked with